Sales and Marketing Alignment

Spur Your Growth with Sales and Marketing Alignment

Misalignment between marketing and sales is one of the top reasons marketing programs fail in the B2B space. If these teams don’t speak the same language and don't work toward the same goals, they operate as separate entities.
Companies can no longer afford to operate in siloed environments. Data synergies across departments are simply too valuable to leave locked up! To facilitate a concerted effort toward universal business, marketing and sales goals, we help teams bring data together and establish clear roles and expectations.

FUNNEL DEFINITION & SALES ALIGNMENT

Get Everyone on the Same Page

Defining the sales and marketing funnels and what each stage means for a prospect is one of the first steps to achieving alignment. Without these definitions, members of each team will not be operating consistently and routing leads appropriately.

Once the funnels and stages are fully defined with the help of our team, we assist in the implementation of appropriate lead scoring, workflows and more in your marketing automation platform.

Our Proven Method:

Establish the KPIs that are most important to both teams and implement a centralized reporting dashboard
Create a clear rubric that aligns marketing and sales on the qualification criteria that will move leads and opportunities through the funnel and route them to the appropriate teams

SALES HAND-OFF AUTOMATION

Ensure High-Quality Leads Move Through the Funnel Quickly

Automation is your best friend when it comes to sales and marketing alignment. With automation, you can ensure that the highest-quality and most sales-ready leads are progressing through the funnel quickly and accurately.

For efficient sales hand-off, we implement automation that saves your marketing team time and makes it clear and easy for your sales reps to understand which leads they need to follow-up with and why. Most importantly, the workflows we put in place will improve your speed-to-contact time.

Our Proven Method:

Automated escalation rules that will push leads through the funnel as needed
Round robin notifications for lead assignment, lead status changes, deal activity and other relevant updates

SALES ENABLEMENT

Eliminate Sales Roadblocks

Marketing’s job does not end once valuable leads make it to the sales team. Marketing still has a responsibility to empower Sales with the content and assets they need to effectively follow up with leads they’re pursuing. In addition to content, comprehensive reporting is required to provide full transparency into what happens to leads after the hand-off from marketing to sales.

With the help of our analytics and data experts, we identify bottlenecks in your marketing and sales funnels and offer insights and implement best practices to alleviate these roadblocks.

Our Proven Method:

Creation of powerful pieces of content tailored to specific stages of the funnel for effective sales follow-up
In-depth reporting for marketing activities, sales processes and bottom line KPIs

Two Is Better Than One: Unite Sales & Marketing Teams

You know the old saying, “two heads are better than one.” When your sales and marketing teams are aligned, your business is set up to operate efficiently, create consistent processes and drive increased revenue.

Foster an environment where marketing and sales work in unison to accomplish the same goals, and you’ll be able to scale your business like never before. When these teams are aligned on goals and objectives, they can join forces to implement streamlined processes that will generate positive business outcomes.

Divide and conquer? That’s a thing of the past.

Ready to unite your teams for better results?

"They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."

Katie Bartels
Marketing Coordinator, Justin Bradley

B2B Sales and Marketing Alignment

65%

Sales & Marketing Alignment at a Glance

Funnel Definition

Qualification Alignment

KPI Alignment

Sales Hand-Off Automation

Reporting & Analytics

Sales Enablement

Spur Your Growth with Sales and Marketing Alignment

FUNNEL DEFINITION & SALES ALIGNMENT

SALES HAND-OFF AUTOMATION

SALES ENABLEMENT

Two Is Better Than One: Unite Sales & Marketing Teams

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