B2B eCommerce Agency for Revenue Growth

83% of B2B buyers prefer ordering or paying through eCommerce channels, and 65% are willing to self-navigate a high-value purchase. But growing demand for B2B eCommerce creates greater competition and puts pressure on brands to deliver a seamless, B2C-like on-site experience.

ProperExpression helps you reach more buyers and turn them into loyal customers. From omnichannel marketing to conversion-optimized eCommerce sites, we provide everything your brand needs to scale faster and drive reliable revenue growth.

OMNICHANNEL STRATEGY

Create a Path to Seamless eCommerce Growth

B2B eCommerce is still a growing field, and most brands are unsure how to leverage it for maximum commercial gain. Our seasoned eCommerce strategists help you identify the most valuable opportunities and develop omnichannel marketing campaigns that reach your ideal audience.

We ensure your buyers feel empowered to make purchases with minimal assistance, enabling us to automate the process and deliver revenue more efficiently.

Our proven method:

Assess buyer behavior and demographic data to determine which channels will drive results
Build robust personas to identify key messages and persuasive brand positioning
Develop a long-term eCommerce strategy to grow your pipeline and streamline your revenue operations

PAID ADS

Reach More of Your Ideal Customers

B2B buying teams are larger than ever, and individual buyers use more than 10 channels each throughout the buying process. Our paid social and paid search team helps you build, deploy and optimize ads on the channels your most valuable buyers and influencers use.

The result is a steady stream of eCommerce leads primed to purchase - and unparalleled ROAS.

Our proven method:

Undertake in-depth keyword research to ensure your brand shows up for paid search queries
Develop persuasive ad copy and thumb-stopping creative to capture the attention of your ideal audience
Design, build and optimize landing pages to maximize conversions
Manage bids and optimize keywords on a daily basis

CONVERSION RATE OPTIMIZATION

Make High-Value Purchases Easy For Your Buyers

35% of buyers are willing to spend more than $500,000 through a single online transaction. But from unclear product pages to complicated checkout systems, any friction in the buying process will lead to lower-value deals or purchase abandonment.

We streamline and enhance your website to remove roadblocks and deliver a trust-building buying experience.

Our proven method:

Leverage heat-mapping tools to understand how buyers are interacting with your website and product pages to inform optimization strategies
Reduce the number of steps to purchase and deploy persuasive messages throughout the journey
Undertake ongoing A/B testing and improvements to copy, design, page speed and more based on engagement data

SEO SERVICES

Drive Organic Traffic and Build Brand Reputation

78% of B2B buyers start their process with a Google search. Ranking on the first page of these search results positions your brand to become the go-to vendor for this buyer - which is exactly what we help you do.

Using a combination of technical and content SEO, we anticipate search intent, optimize your website and ensure you appear on every query your ideal buyers make.

Our proven method:

Build an organic keyword strategy based on buyer personas, your products and competitive analysis
Generate long-term content plans for every product page that incorporate the most relevant keywords, including custom-crafted tags, meta descriptions, and unique content
Increase page speed and load time, fix broken links, correct sitemaps and back-end fixes with ongoing monitoring for any site errors

TRACKING & ANALYTICS

Capture Buyer Insights to Drive Better Marketing Decisions

Every website visitor is a valuable source of information. But most brands don’t make the most of that data - and miss out on opportunities to improve their conversions.

Our data and analytics experts ensure you track your funnel and generate insights that help you understand your buyers and improve every aspect of your marketing.

Our proven method:

Identify KPIs that align with your goals and vision
Streamline your tech setup for seamless integration
Provide real-time insights so you can make smarter business decisions based on data
Create detailed funnel reporting and conduct ongoing optimization of your sales funnel

REVOPS

Align All Revenue Processes to Drive More Reliable Profit

Every effective B2B eCommerce funnel requires total alignment between marketing, sales and customer service. But most companies face structural challenges when trying to make these teams work together.

We deploy a RevOps program designed to align sales, marketing and customer service around the goal of maximizing your revenue potential. By uniting people, processes and technology around a shared goal, your organization can increase visibility, communication and performance.

Our Proven Method:

Map your ideal customer journey and build a funnel to make it a reality
Coordinate sales and marketing collaboration and fix funnel leakage to optimize for conversions
Remove data silos and make it easy for information to be shared between teams
Automate manual processes to maximize efficiency for marketing and sales teams

"They were quick to learn about our industry and create content that our clients wanted to read. Our industry can be difficult to understand but they "got it" right away. The whole team was knowledgeable, organized, dependable, and above all, fun to work with."

Katie Bartels
Marketing Coordinator, Justin Bradley

CONVERT MORE CUSTOMERS
WITH FRICTIONLESS BUYING EXPERIENCES

B2B eCommerce Growth Marketing Agency

Drive Traffic

Convert Buyers

Increase Loyalty

111%

Email Marketing at a Glance

Omnichannel Strategy

Paid Ads

Conversion Rate Optimization

Expert SEO

Tracking & Analytics

RevOps

You'll Be In Good Company!

Make eCommerce Your Brand’s Most Powerful Sales Tool