Marketing Analytics Agency

MARKETING ANALYTICS CONSULTING

Identify KPIs that Align with Your Vision 

To gain valuable insights and make better decisions from data, you need to track the right KPIs. 

The multitude of metrics - including CPC, CTR, CPL, CAC, CLTV, ROAS, and ROI - makes it challenging to determine where to allocate your attention to maximize performance.  

Our team of marketing analytics experts uncover the best KPIs and ensure the indicators are aligned with your objectives, providing your organization with a holistic approach to client acquisition. 

Our Proven Method: 

• Conduct a thorough consultation to uncover your goals 
• Analyze existing sales figures and website data to identify patterns and opportunities 
• Suggest the best KPIs that align with your vision based on our performance marketing expertise

ANALYTICS SET UP

Streamline Tech Set-Up for Seamless Integration

Once your business goals have defined the KPIs, it’s time to install the appropriate software and tracking mechanisms. 

We implement essential tools (such as Google Analytics, Search Console, and Tag Manager) to track user behavior, gain audience insights, and optimize your marketing performance. Additionally, our team sets up heat mapping tools to monitor and improve the effectiveness of landing pages and website pages.  

We also integrate HubSpot or another CRM, so your organization has a clear view of how leads, prospects, and clients interact with your brand. Ultimately, this integration provides you with greater visibility and empowers your team to make more accurate decisions.  

Our Proven Method:

• Identify the best marketing analytic tools for your business 
• Set up and integrate all software systems 
• Monitor and test the platform to ensure it operates seamlessly to help to achieve your goals, including effective revenue marketing 

REAL-TIME INSIGHTS

Make Smarter Business Decisions with Live Data

Once your CRM and third-party tools are connected, it’s time to monitor your key metrics and measure performance.  

With real-time information at your fingertips, we’ll help you identify and seize key opportunities fast, ensuring you maximize ROI and adapt to the shifting business environment as required. 

This gives your organization the agility to make swift and well-informed decisions as customer and market trends inevitably evolve. Moreover, immediate insights help you increase operational efficiency and stay ahead of your competitors.   

Our Proven Method:

• Install and monitor a live dashboard to capture all relevant data points 
• Identify key opportunities to help your organization make better decisions that maximize ROI 
• Implement targeted strategies fast to capitalize on timely opportunities to drive growth  

DETAILED FUNNEL REPORTING

Monitor and Optimize Your Sales Funnel A-Z

In addition to building real-time reporting, we also work with your team to refine your sales process. Our team will monitor and improve your lead generation, nurturing, and revenue operations, gaining a holistic view of your entire buyer's journey. 

At the top of the funnel, we’ll analyze the number of leads generated, and identify what channels leads come from. In the middle, the team will monitor and uncover the most effective avenues that convert leads into demos, meetings, and consultations. In the final stage, we’ll uncover which marketing channels contribute to your pipeline and closed-won revenue. 

With this unified analytics approach – which fully incorporates your CRM – you’ll understand which marketing channels and strategies have the highest influence on lead generation, customer acquisition, and revenue.  

Our Proven Method:  

• Create custom revenue marketing dashboards 
• Review data to uncover bottlenecks and opportunities to improve conversions 
• Leverage data to optimize marketing campaigns and maximize sales  

Partner With One of the Top Marketing Analytics Companies to Maximize Your Growth 

Marketing analytics is critical for B2B organizations, especially in today's competitive landscape. Don’t leave it to chance.  

Let our analytics consultants and experts implement a data-driven approach to help optimize your marketing and improve your bottom line. 

Our unified approach gathers data from every part of your funnel to build an overall picture that helps your team decide the best actions to take next.  

Ready for real-time and accurate analytics that uncover valuable insights to help maximize your organization’s ROI?