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Pay-per-Click Strategies to Reach and Convert Business Audiences

B2B PPC Agency: Precision & Growth

Speak to a PPC Expert

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Need help with a specific platform? We've got you covered.
  • Paid Search
  • Paid Social
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Generate More Leads

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Build Brand Awareness

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Leverage Account Based Marketing

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Accelerate Sales Cycles

$7 Million in New Revenue 

with the Help of Our PPC Agency 

Learn how we helped one B2B eLearning brand achieve 5.4 ROAS across all ad channels 

Read The Story
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PPC Services at a Glance

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PPC Strategy

Target your ICP on the right platforms with the perfect message to drive conversions and accelerate the sales process. 

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Paid Search

Capture your buyer’s attention when they are researching solutions to build authority, increase trust and generate new leads. 

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Paid Social

Put your brand at the heart of your buyer’s feed to enhance awareness, form relationships and grow your pipeline. 

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Video and Display Ads 

Plan, produce and deploy standout creative content that captures attention, improvs brand sentiment and increase CTRs. 

 

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Retargeting & RLSA 

Complement paid search and paid social campaigns with retargeting to keep your brand top-of-mind and progress prospects through the sales funnel. 

 

 

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RevOps

Use data to align all your PPC campaigns around a single goal: generating revenue and proving positive ROI. 

Why Choose PPC Advertising for Your B2B Lead Gen Campaigns?   

  • Control: Ensure that your advertising keywords, spending, messaging, territory, timing, execution, implementation, and management meet your business specifications.   
  • Experiment: A/B test multiple messages simultaneously and iterates on keywords, audiences, landing pages, CTAs, design, and more to find what works.  
  • Promote: Push specific brand language, logos, brand faces, colors, and more on display ads to increase awareness and visibility.  
  • Nurture: Move leads through the funnel and increase conversions with retargeting ads across all key platforms to address every stage of the buyer’s journey.  
  • Track: Easily calculate ROI and access analytics and conversion tracking tools that make ad results crystal clear.  
  • Compete: Stay relevant in the market with full-time ad account managers who know your industry and advertising best practices. 
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You'll Be In Good Company!

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PAID SEARCH

Give Your Audience the Answers They’re Looking For 

71% of B2B buyers start their research process with a search, most commonly on Google. But from choosing the search engine your ICP uses to developing a bidding strategy that serves your specific commercial goals, most B2B businesses leave money on the table when it comes to paid search.  

Our B2B PPC agency combines hard-won platform-specific expertise with deep knowledge of your industry and brand to deliver measurable improvements to your ROAS.  

Our Proven Method: 

  • Divide your budget effectively: Our expert team helps you determine whether your buyers use Google, Bing or Apple Search. Then we develop a strategy that ensures we invest your paid search budget in the right mix of platforms to maximize relevance. 
  • Find competitive advantages: Every paid search platform is heavily saturated, but most still contain underutilized keywords. We locate the most lucrative opportunities and help you gain a competitive advantage with a creative keyword strategy.
  • Stay ahead of trends: As new technology disrupts the search engine industry and buyers change the way they seek information, our team proactively stays ahead of trends and helps you get to the next iteration of paid search first. 

PAID SOCIAL

Make Your Brand Part of the Conversation 

The average buyer uses social media daily – encountering countless ads from B2B brands. But the reality is most buyers don’t want to think about complex solutions while they scroll, which leads to a lot of wasted ad dollars. 

Our expert paid social team helps you plan and deploy social ads that buyers can’t help but click on. From precise targeting to thumb-stopping creative, our paid social campaigns utilize LinkedIn, Facebook, Instagram and X ads to deliver unparalleled ROI. 

Our Proven Method: 

  • Target your ICP across platforms: We undertake extensive audience research to learn which social platforms your most valuable buyers and influencers use – and develop comprehensive targeting strategies to put your ads in from of them at the right moments. 
  • Develop pattern-breaking creative: Our creative team understands that social ads are competing against your buyers’ friends, family, and colleagues for attention – and purposefully develop messaging and design that stands out. 
  • Utilize social trends: From analyzing ICP behavior to keeping track of the cultural conversation, we ensure your paid ads are highly relevant and speak to your audience’s most pressing preoccupations and pain points. 
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Reach Your Most Valuable Buyers with the Help of Our B2B PPC Experts 

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VIDEO AND DISPLAY ADS

Capture Attention with Visual PPC Campaigns 

Video and display ads are the perfect chance to leave a powerful impression on your buyers. But from poor targeting to weak creativity, most B2B brands lack the technical or creative skills to make the most of the opportunity. 

Our team plans, produces, and deploys display and video ads that get your brand noticed. We combine extensive knowledge of Google Display Network and Microsoft Advertising Network with exceptional creativity to elevate your display campaigns.  

Our Proven Method: 

  • Plan and execute creative ads: From animated videos to standout display ads, our team develops and executes ads that hit your buyers’ biggest pain points. 
  • Choose the perfect platforms: Our team leverages both search and audience ad services to place your display and video ads in the most impactful contexts possible.  
  • Run retargeting campaigns: We create messaging tailored to buyers that have already viewed your PPC ads to deliver more persuasive retargeting campaigns. 

REVOPS

Make Every PPC Campaign Serve Your Bottom Line

Paid search, social and display ads are just one part of the B2B buyer journey. But most agencies treat them as an end in-themselves. 

Our agency combines PPC expertise with Revenue Operations capabilities to tie everything we do back to revenue – and maximize your ROI on every campaign. 

Our Proven Method: 

  • Provide transparent reporting: We agree on the most important KPIs before launching a single ad and provide access to real-time dashboards so you can track performance with ease. 
  • Undertake daily bid management: From managing your bidding strategies to acting fast on changing search trends, we provide comprehensive day-to-day management of every PPC campaign. 
  • Align sales and marketing: Our RevOps experts map and redesign your sales and marketing funnels to align your teams’ incentives and ensure every PPC campaign produces as much revenue as possible.
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Generate, Nurture and Convert Quality Leads with a B2B PPC Agency 

PPC campaigns such as Paid Search, Paid Social and Display Advertising are a crucial component of a revenue marketing strategy. You need a partner who understands your business, marketplace and target audience to deliver successful PPC campaigns. 
 
With the ability to control costs, we can help you drive qualified leads at a price that fits your budget. 
 
Our PPC agency has an impressive track record of proving best-in-class ROAS in B2B and e-commerce PPC campaigns, and we’d love to help you see similar results. 
 
Ready to launch a revenue-driving campaign? 

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Speak to a PPC Expert Today!
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"The team at PE really took the time to understand our needs, provide guidance on the best solutions, and implement them in a way that made sense for our business."
Meredith Bagdazian
VP of Marketing, PX

Frequently Asked Questions

We’re here to answer any questions you have about B2B PPC. For even more information, visit The Ultimate PPC Playbook for B2B Companies.
Is PPC good for B2B?

PPC isn’t just for B2C anymore! The average B2B sale requires 12 touchpoints and involves 3+ people on the buyer's side, and it can often take up to 12 months to close a deal. Investing in PPC helps B2B companies generate numerous touchpoints to push leads further down the sales funnel. Plus, you can be flexible with budget, target specific accounts or segments, raise brand awareness, and can a competitive edge in the saturated B2B market. 

What is a PPC B2B marketing example?

One example of executing a PPC B2B marketing campaign is creating ads for every stage of the funnel. A Top of the Funnel (TOFU) ad will seek to offer something valuable for free to raise brand awareness, like a checklist or white paper. A Middle of the Funnel (MOFU) ad highlights the unique selling points of your product or service and drives users to download a case study, webinar, or other resources. Finally, a Bottom of the Funnel (BOFU) ad encourages leads to take a step toward converting by booking a demo or free trial. Having ads designed for every funnel stage is the best way to cater to important audience segments. 

Why hire a B2B PPC agency?
PPC advertising has a lot of moving pieces, especially for B2B. From keyword research and campaigns strategizing to execution, reporting, and optimizing, managing a PPC channel is a full-time job that many in-house teams don’t have the time or expertise for. When you hire ProperExpression, we’ll handle the entire B2B PPC process for you from A-Z and continually work to understand your audience and optimize campaigns. So, you’ll get the top-notch expertise needed to help drive conversions and revenue without placing any additional burden on your team. 
What is your approach to developing a B2B PPC strategy?
We get to know your business to create a unique, foolproof advertising strategy in 4 steps:  
  1. We’ll have a kickoff call with you to gain a deep understanding of your goals, KPIs, core messaging, ideal audience, main competitors, and much more.  
  2. With the information you provide as well as our own extensive external research, we’ll begin to develop short- and long-term advertising strategies for your company. We’ll start by targeting low-hanging fruit to get fast results, but ultimately equip you with a full-funnel strategy that generates, nurtures, and retargets leads continuously.   
  3. Your strategy will also focus on building your brand awareness and visibility and help you meet other company-specific objectives.  
  4. We’ll constantly track and analyze campaign performance and adjust ad and landing page design and copy to find the perfect combination of elements that hit home with your audience and drives conversions. 
How do you measure B2B PPC success?
For every B2B PPC campaign, you’ll have access to a reporting dashboard that demonstrates the progress of the ads. We’ll consistently iterate on and optimize your campaigns using data such as: 
  1. Impressions & impression share 
  2. Clicks 
  3. Click-Through-Rate (CTR) 
  4. Conversion rates 
  5. Cost per Lead (CPL) 
  6. Cost per Opportunity 
  7. ROI 
  8. And more 
Does PPC work well with SEO?
Because PPC requires extensive keyword research, it complements search engine optimization (SEO) quite nicely. By strategically linking the two channels, you can get an in-depth look into what prospects are searching for, and create ads and content that both use that research to help prospects make progress on the buyer’s journey. We can help you take a multi-channel approach to tap into the full potential of your target keywords.  
Do you have a B2B PPC case study I can look at?
Yes! We helped one e-commerce B2B company generate $7 million in new revenue with the help of PPC. You can read the success story here. 
How can I get started with a B2B PPC agency?
Get in touch with our team today and we can discuss how to find the best fit for your advertising needs! 

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Get in touch today and learn how we can help you achieve your goals!

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