B2B SEO Services

B2B SEO AGENCY CHALLENGES

Are You Tired of Poor ROI from SEO?

Most B2B SEO agencies are focused on their KPIs, not yours. That leads to: 

• Limited Scope: Your agency can produce content or fix technical issues, but never both. 
• Bad Targeting: Your agency focuses on terms they can rank for but don't drive quality traffic to your site. 
• Low Conversion Rates: Your agency produces content that generates traffic, but that traffic never enters your sales pipeline. 

HOW PROPEREXPRESSION HELPS

Turn Rankings into Revenue 

We provide a full suite of B2B SEO services that ensure you rank for keywords your buyers really use – and make the best impression when they click on your content. 

Our methodology leverages expertise in both SEO and B2B buyer psychology to make search a reliable source of leads that are perfectly matched to your product or service.  

B2B SEO STRATEGY

Reach Your Buyers Throughout Their Journey 

92% of B2B purchases start with search, but the terms they use and their motivations for searching change throughout the buying process.  

Our expert B2B SEO consultants begin every engagement by establishing how your ideal buyers use search at each phase of their journey, enabling us to target the best terms to produce your desired results. 

Our Proven Method: 

• Undertake extensive research to understand your value proposition, market, competitors and buyers 
• Audit your existing content and SEO performance to identify areas to improve and strengths we can capitalize on 
• Create a keyword strategy that balances high-value terms for your niche with low-hanging fruit to accelerate ROI

SEO CONTENT

Make Buyers and Crawlers Happy  

Top-ranking content is worth nothing if it doesn't create a positive impression with your buyers. 

We balance SEO requirements with a dedication to offering valuable insights, ensuring your content not only ranks – it converts. 

Our Proven Method: 

• Identify topics that fulfill your keyword criteria while providing real value to your buyers 
• Undertake deep research to ensure the content we produce stands out against competitors and builds trust with your buyers 
• Regularly update content to ensure it remains relevant and accurate, helping you maintain rankings over time

TECHNICAL SEO FOR B2B COMPANIES

Monitor Your Website to Improve Performance   

Many B2B websites struggle with technical issues that damage their rankings. From poorly optimized URLs to slow site speed, our technical SEO experts pinpoint and fix these issues to help you rank better. 

Our Proven Method: 

• Audit your technical setup to identify areas that must be improved, such as broken links or poorly designed sitemaps 
• Carefully craft tags, meta descriptions, alt text and unique content for every page on your site 
• Plan regular maintenance and reviews to optimize page load times and other key technical factors

LINK BUILDING STRATEGY

Build Authority with the Right Connections   

A strong backlink profile alerts search engines that your content is relevant and of high value. If other sites link to your content, they indicate that they have confidence in your content and that you are a trustworthy source. We craft a careful strategy of white-hat tactics only that will boost your rankings faster. 

Our Proven Method: 

• Focus on quality over quantity, linking only from sites that are relevant to your content and product or service 
• Link to a variety of media outlets and channels

ONGOING SEO ADJUSTMENTS

Generate More Value from Existing SEO Investments   

As industry trends change and new business challenges emerge, the terms your ideal buyers use in searches also evolve. 

We monitor changes in rankings and recommend both small changes and larger-scale overhauls to help you maintain and improve your rankings. Even a few adjustments can have a huge impact, ensuring you get the maximum value from the content you've already produced.  

Our Proven Method: 

• Run regular SEO analysis to monitor your rankings and identify search trends you can capitalize on 
• Implement copy edits and technical adjustments that make a big impact on rankings