B2B Inbound Marketing Agency

B2B INBOUND MARKETING

ProperExpression Helps You Take Back Control  

We combine proven inbound marketing methodologies with deep research and creative execution to: 

• Drive more value: Identify and focus on the channels that produce the highest returns 
• Maintain buyer engagement: Generate and repurpose high-impact inbound content 
• Enhance digital delivery: Use proven HubSpot expertise to maximize the value of your data and fill gaps in your funnel most marketers miss 
• Turn leads into customers: Don’t just use inbound to generate leads, but actually drive net new deals 

All of which ensures we fulfill our primary goal: to help you drive sustainable profit and increase the ROI of your marketing.

INBOUND STRATEGY

Decode Your Buyers’ Deepest Needs 

The average B2B buyer consumes 8 pieces of vendor-created content during their research. But for yours to be the content they use, it needs to perfectly speak to their needs and provide outstanding value. 

We have a proven method to ensure your inbound strategy is aligned with your buyers’ needs: 

• Audit your existing marketing and sales efforts to identify gaps in your funnels and opportunities to deliver more value for buyers 
• Undertake extensive research to understand your buyers’ pain points and what kind of content they seek out 
• Develop a plan to generate and repurpose inbound content that will drive leads and conversions without stretching your budget

SEO

Improve Your Rankings Without Compromising on Quality 

Search engines are not just the first place B2B buyers look – more than 50% continue to search for relevant information at least once per week throughout their vendor research process.

We combine SEO expertise with a dedication to helping buyers to ensure you not only show up on page one, but also that your content gives buyers what they were looking for: 

• Map keywords to buyer pain points to ensure we target the terms your real buyers and influencers use 
• Generate high-value content that is both search engine optimized and showcases your business’s value and expertise 
• Plan and execute ongoing optimizations to maximize the impact of your SEO budget and ensure your rankings continue to improve 

LEAD MAGNETS

Attract Your Ideal Audience with High-Value Content  

B2B buyers are happy to exchange their contact details for genuinely useful content, but many companies produce gated content that lacks insight and turns buyers off. 

We produce high-value lead magnets such as whitepapers, checklists and infographics that drive downloads and position your company as a trusted authority: 

• Interview your Subject Matter Experts (SMEs) to uncover powerful insights and original ideas about your industry 
• Undertake research to learn the latest findings and most compelling statistics relevant to your audience 
• Write, design and promote your lead magnets using everything from Social Media ads to website pop-ups and Warm Email

WEBINARS

Run Best-in-Class Online Events 

Over 50% of B2B professionals attend webinars on a weekly basis. But with more companies running events and a finite number of topics to choose from, many brands struggle to generate real value from online events. 

Our proven webinar framework has increased attendance by 400% and produced 25x ROI: 

• Plan your webinar with the right audience targeting and the perfect title to trigger curiosity and urgency 
• Promote your webinar with conversion-optimized landing pages, content across all key channels and messaging frameworks to help your speakers to promote the event through their personal social media and email database 
• Run the event with expert support to find speakers and ensure smooth technical set up and post-webinar nurture campaigns ready to go