PLANNING

Put the Right Pieces in Place 

From rushed content to poor promotion, there are numerous reasons B2B webinars fail to connect with a substantial audience or convert them into high-value leads. But all of these problems boil down to a single factor: poor planning. 

We begin every webinar campaign with thorough research that allows us to create a robust strategy. The result? A reasonable timeline, a smooth production pipeline and a better experience for your audience. 

Our proven method: 

• Undertake market research to find opportunities and choose the best topic that appeals to your audience
• Create a promotion strategy to engage the highest-value leads on the channels they use the most
• Use performance and market data to inform every planning decision

PROMOTION

Promote Your B2B Marketing Webinars

B2B buyers navigate a constant barrage of content, and most of it they simply ignore. Persuading them to give up their valuable time to watch your webinar requires a perfectly calibrated promotional campaign - which is exactly what we provide. 

From content and design to distribution strategy, we ensure the right people get the right message at the right moment - to get them excited about your event. 

Our proven method: 

• Develop messaging that captures attention, opens curiosity gaps and positions you as a thought leader
• Create marketing materials - such as landing pages, email and social media copy - that maximizes sign-ups
• Drive urgency through countdowns and reminders

EXECUTION

Deliver a Seamless Webinar Experience

From who will host the event to how to broadcast the event, questions of execution often create complicated logistical problems. But our agency provides constant support and resources to ensure things go off without a hitch. 

The result is a seamless webinar experience that not only does justice to your insights - it signals to the audience that your brand is highly competent and trustworthy. 

Our proven method: 

• Connect brands with influential figures in their space for potential co-hosting opportunities
• Ensure you use the right software and have the bandwidth to deliver a frictionless experience
• Provide experienced webinar hosts to help you deliver polished, professional content

POST-WEBINAR MARKETING

Turn Every B2B Webinar Into Revenue

Too many brands see a successful webinar as an end-in-itself. But the reality is, webinars are just the start. Attendees must be nurtured before they become active customers, and that requires a long-term view of the process. 

We deliver post-event nurture campaigns and use data analytics to understand your audience’s needs. The webinar becomes a jumping off point for further marketing that leverages the trust you’ve built to generate lasting revenue.  

Our proven method: 

• Check-in with attendees regularly and offer further high-value content
• Use data generated during the webinar promotion and event to tailor messaging and optimize our campaigns
• Connect webinar leads to your larger sales and marketing funnels

Ready to start growing your audience?

Creating an impactful webinar can be overwhelming - plenty of brands simply don’t know if they have the resources needed to make it a success.  

Our agency helps you understand what’s required and make the whole process simple. But if you’re still not sure, we’re always happy to discuss your needs and develop a strategy that works for you.