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  • What We Do
    • Account Based Marketing
    • B2B eCommerce
    • B2B Marketing
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    • Lead Generation
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    • Content Marketing
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Contact Us

UNLOCK YOUR MARKETING ROI

Performance Marketing Agency

Speak to a Performance Marketing Expert

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Optimize Your Spend 

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Generate Leads Faster

Advertising and revenue generation services

Drive Scalable Growth 

$7 Million in New Revenue

$7 Million

In New Revenue

Through Our ROI-Driven, Multi-Channel Performance Marketing Approach to Maximizing Your Marketing Budget

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Performance Marketing Services at a Glance 

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Digital Advertising

Drive down your cost per lead with paid search, paid social, and display advertising campaigns. 

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Content

Create authoritative search engine-optimized content that converts website visitors into leads. 

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Email Marketing

Nurture your leads throughout the funnel with conversion-optimized email marketing. 

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Cold Email

Grow your client base and expand into new markets with agility. 

 

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Webinars

Become a thought leader with webinars that engage and educate your audience. 

 

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RevOps

Align your full funnel to maximize your revenue potential. 

 

#1 Performance Marketing Agency

We help B2B businesses across the world grow faster with multi-channel performance marketing strategies. 

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With Performance Marketing, You Pay for Results

  • We help businesses experience the agility and results of performance marketing. Through our unique ROI-driven, multi-channel approach, we help you minimize the risk and maximize the reward of your marketing spend.
  • Because performance marketing is results-driven, your budget is optimized for returns, rather than top-of-the-funnel metrics like clicks or impressions. This means even businesses selling big-ticket services can start generating leads at a reasonable, pre-defined cost.
  • Performance marketing is well-suited to agile companies and start-ups that prioritize flexibility. We can adapt the channels, tactics, and budget in your strategy at a moment’s notice to align with your changing business needs and market conditions.
  • Once we know what’s working with a small budget, we can quickly but incrementally scale that campaign. As you grow, we can expand your strategy to reach more audiences and generate more sales.

Accelerate Growth with One of the

Top Performance Marketing Companies

Speak to a Performance Marketing Expert

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DIGITAL ADVERTISING: PAID SEARCH 

Generate Sales Within Days 

Pay for leads, not clicks. We create and implement high-performing outcome-based paid search campaigns that drive targeted traffic and increase conversions. Through a process of continual optimization, we ensure your ad spend starts delivering maximum ROI quickly, then scale that success to grow your business. 

Our Proven Method: 

  • Ad copy and asset creation for each campaign
  • Implementation of outcome-based paid search campaigns 
  • Daily analysis of performance data 
  • Optimizations based on meaningful actions like sales and leads (not just clicks!) 

DIGITAL ADVERTISING: PAID SOCIAL 

Turn Engagement Into Revenue 

We create high-converting ads that cut through all the social media noise. Through analyzing demographic and behavioral data, and running constant A/B tests, we identify the audiences most likely to convert and the messaging most likely to engage them. 

Our Proven Method: 

  • Creative strategy and ad creation 
  • Audience targeting 
  • Implementation of social media campaigns 
  • Retargeting campaigns 
  • Daily optimization based on performance data
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DIGITAL ADVERTISING: DISPLAY ADVERTISING 

Advertise to Your Leads Anywhere 

Our Google Ad specialists create retargeting display ads to engage existing leads, as well as personalized and context-relevant display ads to generate new leads. Once we understand the channels and audiences generating the most revenue, we scale those results by placing display ads on specific websites. 

Our Proven Method: 

  • Creation of ad copy and display elements
  • Analysis of market and audience data 
  • Implementation of display ad campaigns 
  • Optimization and scaling of campaigns 

REVOPS 

Drive Scalable Growth Business-Wide

Our RevOps services focus on aligning your sales and marketing processes to drive scalable revenue growth. We put in place the digital and human processes necessary to continuously develop campaigns, scale returns, and grow your business. 

Our Proven Method: 

  • Close communication with your Head of Sales to ensure that leads are being followed up with appropriately 
  • End-to-end CRM optimization and automation solutions (we have over a decade of experience as a HubSpot partner) 
  • Regular pipeline reviews in order to understand and improve how leads are moving through the sales process 
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COLD EMAIL  

Build a Healthy Pipeline of Leads

Say goodbye to ineffective outreach with low response rates and hello to a streamlined, data-driven strategy that delivers results. 

Our Proven Method: 

  • Generation of high-quality leads, organized within your CRM 
  • Highly targeted and personalized cold email campaigns to engage with potential customers and drive sales 
  • In-depth reporting dashboards to track and analyze every aspect of your campaigns, enabling us to optimize outreach strategies and increase ROI 

EMAIL MARKETING 

Nurture Leads Through the Funnel


Email’s not dead – it’s just easily ignored. The key to email marketing success today is being led by the data, so you can understand what works, what doesn’t, and what’s changed. Our email marketing services focus on nurturing leads and driving conversions through personalized, highly relevant campaigns. 

Our Proven Method: 

  • Automated segmentation that determines which content will be most likely to progress leads through the sales cycle 
  • Messaging, offers, and CTAs that resonate with each lead’s current pain points and interests 
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SEO SERVICES

Be the First - and Best - Answer


We build search engine optimization (SEO) strategies that boost conversions, not just traffic, allowing you to offer the best answer to a lead’s question and become the first result when decision-makers search for your services. 

Our Proven Method: 

  • Back-end performance fixes for optimal site speed
  • Identification of keywords through analysis of buyer personas and keyword research 
  • Creation of valuable, authoritative content 

WEBINAR MARKETING

Engage Audiences with Webinars


Build brand awareness, establish thought leadership, and create a lasting impression on your leads and customers. Webinars are an engaging and interactive way to connect with your target audience, educate them about your product or service, and drive conversions. 

Our Proven Method: 

  • Creation of a webinar strategy that focuses on quality over quantity 
  • Success of webinars tracked through metrics such as registration rates, attendance rates, and conversion rates 
  • Optimization of the webinar strategy to increase key outcomes like sign-ups and sales 
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Make Your Marketing Spend Go Further

Book a free, no-pressure consultation to see how our performance marketing services could accelerate your growth. 
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"The whole team was knowledgeable, organized, dependable, and above all, fun to work with."
KATIE BARTELS
MARKETING COORDINATOR AT JUSTINBRADLEY

Frequently Asked Questions

What is a performance-based marketing agency?
A performance-based marketing agency is a type of digital marketing agency that focuses on achieving specific goals and driving measurable results. Unlike traditional marketing agencies that may focus on brand awareness or reach, a performance-based marketing agency is more concerned with achieving specific KPIs such as leads, sales, and revenue generation. 
How is a digital performance marketing agency different from a digital marketing agency?

Digital marketing agencies work towards a range of goals, from increasing brand awareness to generating leads. They measure success with traditional, channel-specific metrics, like traffic, leads, and impressions. 

A digital performance marketing agency like ProperExpression looks at this data, too, but they also synergize your marketing across all your channels and take responsibility for the full funnel. At ProperExpression, we’re focused on impacting your bottom line and driving scalable revenue growth – not just generating new clicks and leads without ROI. 

What kind of company should use a B2B performance marketing agency?
Because performance marketing is focused on generating results, like leads and sales, instead of top-of-the-funnel metrics, many B2B businesses choose to work with performance marketing agencies. Performance marketing is particularly powerful for businesses that sell big-ticket services or rely on maintaining a steady pipeline of leads. 

Enter Hypergrowth

Get in touch today and learn how we can help you achieve your goals!

Get Started
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SOLUTIONS

  • Account Based Marketing
  • B2B eCommerce
  • B2B Marketing
  • Demand Generation
  • Growth Marketing
  • HubSpot Marketing Agency
  • Lead Generation
  • Performance Marketing
  • Revenue Marketing
  • RevOps
  • Sales Optimization

LEARN

  • Blog
  • Case Studies
  • Growth Marketing Glossary
  • Resource Library

ABOUT

  • About Us
  • Contact Us
  • Careers

GET IN TOUCH

Enter Hypergrowth

Get in touch today and learn how we can help you achieve your goals!

Get Started
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