We help eLearning, EdTech, and learning management system (LMS) companies develop a comprehensive growth marketing strategy that addresses industry-specific best practices and pain points.
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Target & Engage Learners
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Amplify Your Platform
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Drive Multi-Channel Impact
$7 Million in New Revenue
With the Help of Our eLearning Marketing Agency
Driven by a multi-channel advertising growth marketing approach supported by a strong analytics foundation
eLearning Digital Marketing Services at a Glance
![elearning-content-marketing-agency](https://7208182.fs1.hubspotusercontent-na1.net/hubfs/7208182/noun-blog-4449461-184CE8%20(1).png)
Content Marketing
Showcase the value of your courses, establish your business as an industry leader, & directly address audience pain points with a robust content marketing strategy.
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SEO
Boost your overall organic visibility & ranking, implement a user-friendly website, & enroll new companies fast with SEO-friendly content, webpages, & site speed optimizations.
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Email Marketing
Encourage engagement, nurture prospects, & launch new courses targeted toward email list segments with full-funnel campaigns that cut through inbox clutter.
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Paid Search
Expand your reach, drive consistent & relevant website traffic, & optimize your ROI with multiple paid ad strategies that are research-backed & fully managed for you.
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Paid Social
Find the platforms that deliver the highest ROI, curate comprehensive target personas, & turn your eLearning platform into a major industry player with social media ads designed to resonate with your target audience at every stage of the funnel.
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Marketing Automation
Move qualified leads through the sales funnel fast, ensure timely & relevant communication, & save valuable time with automated lead segmentation, lead scoring, drip campaigns & other “set it and forget it” tactics.
You'll Be In Good Company!
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Amplify Your Platform with a Marketing Plan for Online Learning Companies
- Meet common eLearning challenges head-on, including lack of learners’ motivation, technical issues, time management, adaptability struggles, and computer illiteracy, with a fully fleshed-out digital marketing strategy designed to address user pain points.
- Revitalize your ads, outreach, and content across all channels with CRM and sales funnel optimization, robust tracking and reporting, and a proactive approach to generating revenue and managing the entire eLearning funnel.
- Increase internal bandwidth with a hands-on strategic partner with 30+ years of delivering meaningful results and driving revenue for B2B eLearning, learning management system (LMS), and EdTech clients.
Boost eLearning Platform Enrollment & Revenue
![elearning-marketing-strategy elearning-marketing-strategy](https://www.properexpression.com/hs-fs/hubfs/Illustrations/elearning-marketing-strategy.webp?width=700&height=466&name=elearning-marketing-strategy.webp)
GROWTH MARKETING STRATEGY
Scale Your eLearning Platform with Purpose
Increases in ROI and ROAS don’t happen by accident.
That’s why our growth marketing strategies utilize competitive analysis and data-driven insights that account for every stage of your buyer’s journey.
This allows us to distill your platform’s unique value, develop distinct target personas, and curate messaging that ensures optimal enrollment and bolsters your bottom line.
Our Proven Method:
- Impact the bottom line with multi-channel growth campaigns backed by a comprehensive strategy that influences everything we do
- Collect and showcase clean data and understand each channel’s impact on the bottom line
- Continuously iterate on marketing efforts to find the channels that most meaningfully contribute to growing your business and driving revenue
DEMAND GENERATION
Find Leads Primed to Convert
We’ll help you identify the best channels to reach the right audience—companies who need and will take an interest in your course offerings or platform.
With a multi-channel campaign focused on SEO, paid social, paid search, marketing automation, content creation, and more, you'll have a unique strategy that targets, nurtures, and converts your ideal prospects.
Our Proven Method:
- Draw leads in with content, advertising, and email campaigns that speak to the pain point of their funnel stage
- Keep charges warm and engaged with relevant, personalized communication
- Segment leads to understand and meet the needs of each prospect
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SALES OPTIMIZATION
Close Deals Faster (And More Frequently)
Enhance your sales process with the tools and training they need to close deals quickly and utilize time more efficiently.
With sales coaching, funnel planning, sales automation, sales collateral, and more, you can propel leads through your pipeline and scale your business faster.
Our Proven Method:
- Implement marketing automation and sales optimization best practices to streamline processes and communications
- Accelerate your deal velocity by attracting only qualified leads with multi-channel lead gen efforts
- Fill your pipeline with a digital marketing strategy tailored to the eLearning business model and marketplace
REVENUE OPERATIONS
Align Marketing, Sales, and Service
Driving predictable growth can only happen when everyone – marketing, sales, and customer service – takes responsibility for revenue and gets on the same page. That's where RevOps comes in.
De-silo your teams and streamline the end-to-end sales process with automated funnel management, CRM optimization, lead review and scoring, and HubSpot implementation that will enable you to build your revenue-generating engine.
Our Proven Method:
- Automate the entire funnel and lead management processes to accelerate growth, boost productivity, and ensure no lead gets left behind
- Develop a comprehensive CRM strategy that demonstrates the value of each lead, facilitates timely follow-up, and synchronizes marketing and sales activity
- Track revenue contributions from all channels with reporting tailored to the metrics and KPIs that matter most to your business, and continually optimize based on what’s working and what isn’t
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Build Maximum Engagement with an eLearning Digital Marketing Agency
In the last few years, eLearning has only grown in popularity. eLearning and LMS companies need to find a way to stand out from the crowd and adapt to that shift.
With the ability to launch omnichannel campaigns that meet your ideal audience exactly where they’re at, you can drive qualified leads at a price that fits your budget.
Our eLearning agency has an impressive track record of proving ROI in eLearning campaigns, and we’d love to help you see similar results.
Ready to Launch Your Revenue-Driving Machine?
Get in touch today and learn how we can help you achieve your goals.
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![Jared](https://www.properexpression.com/hs-fs/hubfs/Jared.png?width=150&height=150&name=Jared.png)
Co-Founder and COO, Niche Academy
Frequently Asked Questions
We’ll start with a complimentary audit to determine the best ways to optimize your current marketing efforts and strive toward your business objectives—with quantitative KPIs to back them up.
Yes! As a HubSpot Solutions Provider, we offer HubSpot onboarding, training, marketing automation, and more. You can find a detailed list of our HubSpot Solutions on our HubSpot Services page.