When you think about revenue marketing, you probably don’t often consider marketing automation strategies. But marketing automation is a critical piece of the marketing puzzle and a key component of demand generation.
Marketing automation automates time-consuming marketing tasks, allowing your team to focus their efforts on more significant opportunities.
It also systematizes processes, enforces standards, guarantees proper handover to sales, and improves message delivery and personalization. Automation enables you to reap the benefits of your other marketing efforts.
Building a marketing strategy without an automation strategy is like expecting your clock to work when it’s missing essential gears.
Ready to implement marketing automation strategies that will ensure you free up internal resources, increase your company’s efficiency, nurture strong and engaged leads, and close more business?
Let’s dive in!
All automation strategies firmly align with sales and share the common goal of enabling the seamless movement of leads through the funnel. Leveraging any one of these strategies, or a combination of them will enhance the sales process and value of your database, thus elevating your business to the next level. Strategies include:
Marketing automation is an essential part of the comprehensive full-stack marketing strategy, and implementing automation in the right way is necessary to keep your business running smoothly.
A 2020 Hubspot article says that “70% of companies report that the most important benefit of automation technology is better-targeted customer communication.” Automation is a must if you want to be nurturing your leads at all hours without having to actively send out communication.
The right strategy will be an innovative method to grow your business and free up the time of talented employees. With strategies in place, you and your company can focus on learning more, crafting stronger content, and ultimately, positively impacting the bottom line.
The possibilities are endless when it comes to marketing automation strategies, and it might seem daunting to enact the exact right plan and use the right technological strategies for your business’s needs. In fact, according to a Martech article, “66% of companies don’t believe they have the skills or talent to make the most use of marketing technology.” That’s where marketing automation agencies and services come in.
A marketing automation agency monitors your website traffic, sends automated emails, identifies the most sales-ready leads, and provides concrete, high-quality data that tells you what’s working and what’s not with your marketing strategy. An agency will take the time to learn about your company and discover what approaches will most benefit your overall revenue marketing strategy.
With the help of an agency, you can avoid being a part of that 66% and maximize your usage of the best automation strategies and practices, ensuring they are hard at work within your business. This massive portion of your full-stack marketing will be taken care of, leaving you with the time and energy to ensure your company’s success.
A marketing automation playbook will take your business to the next level and enable you to create tangible positive impacts on your bottom line in a cost-effective way.
By enlisting the services of a marketing automation agency, you can ensure that the best growth-oriented strategies for your specific business are implemented in your digital marketing model. You can be hands-off as the agency and the automation do all of the tedious and necessary tasks for you.
To learn more about marketing automation best practices, book a call so we can show you how to equip yourself with one of the most powerful and enduring tools in the marketing arsenal.