FinTech Marketing Agency

FINTECH MARKETING STRATEGY

Drive Lasting Revenue Growth

Funding for FinTech startups has more than doubled in recent years, with over 100 Unicorns minted in 2021 alone. But with increased regulation and economic uncertainty, most brands struggle to sustain that growth.

Our FinTech digital marketing agency helps brands buck that trend. With a robust, data-driven strategy that covers everything from core brand messaging to distribution and SEO, we ensure your business is in it for the long haul. 

Our proven method:

• Get to know your specific niche, undertake detailed market research and create a plan for sustainable future growth
• Ensure you connect with the highest value buyers across every market you serve, using buyer personas and data-driven targeting strategies
• Deliver messaging frameworks that cover the full marketing funnel and help you create a voice your buyers resonate with and love

LEAD GENERATION

Become the Go-To Fintech Solution

Achieving market penetration within a complex FinTech niche involves reaching the right buyers at the right moment. But financial advertising is notoriously expensive, making accurate targeting essential.

Our lead generation strategies help you deliver cost-effective FinTech marketing that captures more high-quality leads.

Our proven method:

• Deliver cold email campaigns to highly-targeted audiences to engage high-quality leads
• Use long- and short-term SEO tactics to increase your inbound leads
• Advertise across social media and paid search to reach buyers that want your product

LEAD NURTURE

Develop Trust with Cautious Buyers

B2B sales cycles are longer and more complex than ever - and decision makers are particularly cautious around financial decisions. As a result, it takes time for complex solutions to build trust.

That’s why our digital lead nurture campaigns are vital for growing FinTech brands. We help you explain the value you offer and stay top of mind, utilizing every channel your buyers use.

Our proven method:

• Create and deploy high quality content across the channels your target audience prefers, to connect with both the rational and emotional parts of the buyer’s brain
• Monitor industry trends to seize every opportunity to produce relevant messages and understand your buyers more thoroughly
• Build marketing automation to segment your audience and increase the efficiency and effectiveness of our campaigns

REVENUE OPERATIONS

Align Sales and Marketing For Reliable Revenue

Companies with proper marketing and sales alignment are 3x more likely to hit their revenue targets. But with cautious buyers, complex products and extremely high competition for leads, FinTech brands benefit even more from such alignment.

Our RevOps services seamlessly integrate marketing and sales under the same data-driven approach.  That helps FinTech brands deliver the kind of consistent end-to-end experience that builds buyer trust and turns leads into loyal brand advocates. And with full funnel reporting and ROI visibility, brands can be confident their RevOps is doing its job.

Our proven method:

• Align sales and marketing, so that their KPIs and metrics serve your core business goals
• Undertake CRM integrations and migrations to help data inform every marketing decision you make
• Produce advanced reporting to provide clarity on performance and help us continually optimize our efforts