B2B SaaS Content Agency - ProperExpression

Full-Service SaaS Content Marketing to Accelerate ROI

Content marketing generates 3x more leads than traditional outbound approaches. But as the number of digital channels grows and the market becomes more saturated with uninspiring content, SaaS brands need a strategy to stand out.

Our agency helps you do exactly that. We are not just another content producer; we are a strategic partner that provides everything you need to make content marketing your most powerful engine for generating, nurturing and converting leads into customers.

CONTENT STRATEGY

Build a Solid Foundation for Long-term Content Success

Software as a Service brands produce an immense volume of content, but most are more concerned with quantity than quality. We ensure your content delivers both, by starting every partnership with a detailed discovery phase, where we research your audience and market.

This helps us lean into your audience’s pain points and provide genuine value with every piece of content. From determining the most persuasive messages to focusing on the most valuable platforms, our robust strategy forms the foundation for long-term success.

Our Proven Method:

Create buyer personas and detailed messaging documents based on extensive audience and market research
Interview your Subject Matter Experts (SMEs) to ensure we understand your software product and how it helps your target audience
Develop a robust content strategy that ensures your content is consistently high quality but varied enough to stand out in a crowded market

WEBSITE CONTENT

Clarify Your Message and Amplify Your Brand

B2B Software as a Service solutions are often highly complex, using a lot of jargon unfamiliar to buyers and influencers. With our content marketing services, we help you make it clearer what your products do and why they matter - while also boosting organic website rankings.

As a result, your brand will stand out as easier to understand and more transparent than competitors.

Our Proven Method:

Analyze your website content for readability, keyword density and conversion-optimization
Develop and deploy new content that showcases your software more effectively
Plan and produce best-in-class video content to show how your software works

SEO

Drive Organic Traffic and Convert More Leads

Leading B2B software businesses spend up to $125 million on Search Engine Optimization (SEO) each year. But your brand can produce quality results without blowing your budget using the right combination of SEO strategy and content.

We help you plan and execute the perfect strategy to increase organic traffic, amplify your brand and build domain-specific authority.

Our Proven Method:

Identify the most impactful keywords to target, including underutilized keywords where market leaders don’t already dominate
Develop best-in-class blogs that not only improve rankings but build trust and convert readers
Optimize your website to ensure every piece of content loads quickly and meets User Experience (UX) design best practices
Monitor search engine rankings and keyword trends to ensure you are reaching the maximum volume of new leads

EMAIL MARKETING

Create Emails Your Buyers Actually Want to Read

56% of B2B buyers prefer to receive offers via email, but just 25% of marketing emails are deemed worth opening. Software as a Service brands that discover the formula for impactful email marketing generate more leads, build trust faster and land larger deals.

From nurturing buyers through the funnel to improving retention through regular educational content for existing customers, we strategize, produce, launch and manage both cold and warm SaaS email campaigns that have a measurable impact on your long-term revenue.

Our proven method:

Create targeted email campaigns based on a combination of detailed buyer personas and decades of combined experience with email marketing.
Set-up email marketing systems and deploy your campaigns with comprehensive tracking to generate data
Use performance metrics to A/B test and optimize every email campaign

WEBINARS

Produce Standout Online Events that Generate Leads

73% of B2B marketers say webinars are the best way to generate high-quality leads. But from planning the content to ensuring the event runs smoothly, producing an online event presents numerous hurdles.

Our expert team helps you leap over all of them. We do everything from choosing the most impactful topic and promoting the event to providing technical support and post-webinar marketing.

Our Proven Method:

Undertake market research to find the best topic to both showcase your expertise and attract your ideal audience
Develop everything from webinar scripts to promotional materials to ensure the event runs seamlessly and is attended by as many quality leads as possible
Create and deploy a post-webinar marketing strategy to nurture your leads and convert them into customers

DATA & ANALYTICS

Measure and Optimize Content Performance

The best SaaS brands understand that content marketing is always evolving. From shifting buyer behavior to fine-tuning key messages, our tracking and analytics experts determine what needs to change and ensure your content consistently improves.

Our Proven Method:

Integrate your CRM with the CMS to generate data about how contacts interact with your content
Create KPIs that hold our content marketing performance accountable for bottom-line performance
Produce performance reports and use granular analytics to focus our optimization efforts on the right areas

REVOPS

Make Your Content a Revenue Generating Machine

Most B2B software brands see content purely as a marketing function. But we understand that every aspect of your sales, marketing and customer service teams should lead back to revenue.

Our RevOps experts help align content marketing with overarching revenue goals to ensure everything we do produces measurable commercial results for your brand.

Our Proven Method:

Consult with Sales to understand how content can solve buyers’ problems and support the sales cycle
Create KPIs that align content marketing performance with your business’s revenue

"The team at PE really took the time to understand our needs, provide guidance on the best solutions, and implement them in a way that made sense for our business."

Meredith Bagdazian
VP of Marketing, PX

Generate, Nurture & Convert More Leads

Software as a Service (SaaS) Content Agency

Understand Your Audience

Develop Optimized Content

Accelerate Lead Generation

65% Increase in MRR

65%

B2B Software Content Agency

Services at a Glance

Content Strategy

Website Content & CRO

SEO Content

Email Marketing

Webinars

Data Analytics

You'll Be In Good Company!

Full-Service SaaS Content Marketing to Accelerate ROI

Accelerate Growth with Software as a Solution Content Marketing

CONTENT STRATEGY

Build a Solid Foundation for Long-term Content Success

WEBSITE CONTENT

Clarify Your Message and Amplify Your Brand

SEO

Drive Organic Traffic and Convert More Leads

EMAIL MARKETING

Create Emails Your Buyers Actually Want to Read

WEBINARS

Produce Standout Online Events that Generate Leads

DATA & ANALYTICS

Measure and Optimize Content Performance

REVOPS

Make Your Content a Revenue Generating Machine

Ready to Generate, Nurture and Convert More Leads?

Speak to a SaaS Content Marketing Expert Today

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