HealthTech Marketing Agency

HIGHLIGHT YOUR UNIQUE SELLING PROPOSITION

Stand Out in a Crowded Market With the Right Strategy 

With hundreds of competing solutions on the market, HealthTech is a cutthroat industry. How can you position yourself as the go-to option for HealthTech providers?  

ProperExpression is a HealthTech marketing agency that specializes in positioning HealthTech companies as market leaders. Our experienced marketing team works with you to fine-tune your messaging and create a custom growth marketing strategy to increase subscriptions and revenue.  

Not sure where to promote yourself online? Leave it to our team of experts. ProperExpression selects the channels that not only bring in the most leads, but the highest-quality leads for your software. From there, we manage every channel for you so you can focus on what matters most: designing a world-class user experience and revolutionizing HealthTech. 

ESTABLISH AUTHORITY AND CREDIBILITY

Generate HealthTech Thought Leadership with Content Marketing

Expertise and reputation are everything in HealthTech. You need providers, hospitals, and healthcare organizations to trust that your platform will not only solve their biggest problems, but also protect their patients and keep them in compliance. 

HealthTech organizations make decisions as a committee. To build trust with these medical professionals, your company needs to generate content that positions you as the authority in your subject matter domain.   

The challenge? Creating content is a lot of work, and HealthTech companies don’t always have the resources to develop, manage, and distribute this content internally. That’s where ProperExpression comes in: we help you create written content, social media posts, and videos to demonstrate your expertise to the world. We’ll even help you run webinars, demos, and events to position your company as an innovator in HealthTech. 

BOOST LEAD GENERATION 

Find HealthTech Buyers that are Interested in Your Software 

Lead generation is a must for any HealthTech business, but it can be tricky in the HealthTech industry. You need to connect with the right contacts, at the right HealthTech organizations, on the right platforms.  

As experienced marketers, we know how to find your leads’ favorite channels and encourage conversions. ProperExpression specializes in creating and executing robust SEO strategies for HealthTech software providers, in addition to cold email campaigns and webinars.

ProperExpression generates an influx of leads through LinkedIn Ads, paid search, and account-based marketing (ABM) to boost your subscriber base.

ENSURE COMPLIANCE 

Position Your Product as the Obvious Choice for Compliance-Conscious Buyers

74% of medical groups have seen their IT compliance spend increase in recent years. Buyers are therefore reluctant to introduce new, complex software that might present cybersecurity or regulatory challenges. 

ProperExpression leverages extensive knowledge of various industry regulations and standards like HIPAA, HITECH, HITRUST and NIST to build trust with your buyers. We undertake detailed audience research to understand your audience’s specific needs and concerns, before developing content that shows how your product can solve their problems - help maintain compliance.  

OPTIMIZE CONVERSIONS 

Increase Revenue by Nurturing High-Value Leads 

Not all organizations are ready to subscribe when they first learn about your platform. You need to build trust with these leads and prove that your platform will provide better business outcomes and patient experiences for your subscribers.  

ProperExpression supports lead nurturing by managing all of your content marketing and email marketing. Through powerful marketing automation, we set up sophisticated flows to help you nurture more HealthTech organizations at scale.  

Our experienced team gets to know your product and target audience before building a personalized lead funnel. We manage the funnel, automate it, and even manage lead scoring for your CRM. With years of experience in HubSpot and Salesforce implementations and syncing, ProperExpression helps HealthTech software providers nurture relationships with high-value leads at every turn.

OPTIMIZE YOUR BUSINESS FOR SALES 

Increase Revenue, Visibility, & ROI with a HealthTech Software Marketing Agency 

Our experienced team boosts visibility and ROI on all of your marketing channels. Not only do we increase new user acquisition, but we also increase the lifetime value of every organization subscribed to your platform.   

ProperExpression builds your sales and marketing engine, refines it over time, and helps you achieve predictable income for your HealthTech solution. We’re experts at implementing tracking and analytics for HealthTech companies. We set up and optimize Google properties, your CRM, and automation tools. With ProperExpression RevOps, your company can understand its metrics at all funnel stages and make data-backed decisions from a single source of truth.  

Ready to skyrocket your software subscriptions and revenue?