Healthcare Content Marketing Agency

HEALTHCARE CONTENT STRATEGY

Map Your Content Plan onto Complex Healthcare Buyer Groups 

Nearly 50% of healthcare buyer groups include up to 20 different decision-makers. But each of these has their specific needs and objectives – as well as very different levels of technical knowledge.  

We ensure every content marketing engagement is built around a comprehensive strategy to ensure we understand what kind of content each buyer needs to move the deal forward – and map all content onto your key business goals. 

Our Proven Method: 

• Undertake a strategic audit to understand how content fits within your marketing strategy
• Develop robust personas to understand your buyers’ roles and pain points to craft tailored messaging
• Create short and long-term content plans to ensure a consistent flow of content throughout long buying cycles 

CONTENT PRODUCTION

Generate Thought Leadership Content That Stands Out

Most B2B healthcare content agencies assume content should include endless jargon and technical terminology. But we know that 80% of B2B healthcare decision-makers say they prefer content written in plain language – and use that knowledge to produce content that is more readable and more authoritative than your competitors' content.  

From comprehensive pillar pages to whitepapers and infographics our team of expert content writers knows how to embed commercial messages within informative content that buyers want to read. 

Our Proven Method: 

• Determine the right format that fits your strategic need, as we offer everything from blogs and website pages to whitepapers and executive newsletters
• Tailor every piece to a specific persona to ensure the content speaks their language and resonates with their pain points at each specific stage of the funnel
• Repurpose content across multiple channels to ensure you get the maximum return for your content marketing investment 

CONTENT DISTRIBUTION

Deliver Content Across Every Channel Healthcare Buyers Use

With large, complex buyer teams, many healthcare companies struggle to reach their audience – and end up wasting quality content. But we include distribution and channel analysis in our initial research to ensure we publish and promote content where your ideal buyers consume information. 

From account-based marketing that targets individual organizations to expert PPC services to advertise your content to the most relevant audience, we cover every distribution base to deliver consistent ROI. 

Our Proven Method: 

• Map your buyers’ behavior to determine the channels they are most likely to consume content on
• Segment your database to send high-value content directly to healthcare professionals that are likely to be interested
• Automate content delivery through HubSpot to ensure every piece of content and promotion is hyper-targeted and efficient 

TRACKING & ANALYTICS

Measure and Optimize the Impact of Healthcare Content

Healthcare businesses are often targeting a small pool of organizations – and your content must therefore have a very high hit rate. From revising your messaging strategy to adjusting the approach to distribution, tracking and analytics are invaluable to ensure your content produces the maximum ROI – and our expert data team helps optimize every healthcare content campaign. 

Our Proven Method: 

• Set up centralized data dashboards to gain a complete overview of how your content is performing and measure KPIs effectively
• Create a regular cadence to assess the success of content campaigns, including both bottom-of-the-funnel activity and long-term SEO or brand-building efforts
• Use performance data to adjust our content strategy, from covering different topics to pivoting our keyword focus