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Align Your Teams

 

Our omni-channel approach keeps all your teams in sync.

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Attract Qualified Leads

 

Everything we do is designed to find, nurture and convert your ICP.

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Close More Business

 

Our holistic approach to marketing drives sustainable growth to your bottom line.

466% Increase in Inbound Revenue

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466%

Increase in Inbound-Generated Revenue

George Pappas

"I love working with ProperExpression because the team cares about results."

George Pappas
Chief Executive Officer

B2B Marketing Services We Offer

Growth Marketing

We extend your reach to B2B buyers at every stage of the funnel to accelerate your growth.

Why It's Crucial:
Growth marketing helps you highlight your unique strengths and demonstrate them to the right audience. We provide a growth marketing plan to help you maximize buyer engagement and increase customer advocacy and loyalty.

Our Proven Method:
We optimize your messaging, branding, promotion and pricing strategies for maximum sales and revenue.

Some of the things our B2B growth marketing agency covers includes:

  • Demand generation
  • Lead nurturing
  • Sales optimization
  • Process and results tracking
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Performance Marketing

The performance marketing branch of our B2B marketing agency creates targeted strategies that deliver reliable ROI. We plan and implement your performance marketing strategy and determine the best channels for maximum impact.

Why It's Crucial:
Tailored campaigns precisely targeted at your ICP help you connect with the best customers and maximize your ROI. We help you create marketing messages that resonate with your audience

Our B2B performance marketing agency can improve your bottom line by helping you with:

  • Digital advertising
  • Content and design
  • Email marketing
  • Cold email
  • Webinars
  • RevOps

Revenue Marketing

Growth is great, but it needs to be sustainable. We build a cohesive go-to-market strategy and remove bottlenecks from your sales and marketing funnels

Why It's Crucial:
A B2B digital marketing agency that doesn't take revenue into account will waste a lot of your time and money. Our B2B revenue marketing team ensures every cent you spend produces measurable returns.

Our revenue marketing approach focuses on:

  • Revenue marketing strategy
  • Marketing funnel optimization
  • Sales optimization
  • Growth models and forecasting
  • Multi-channel campaigns to hit KPIs
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Increase Webinar Attendance by 400%

Get a proven step-by-step guide for running and promoting high-converting B2B webinars.  

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Demand Generation

Every business wants to increase traffic to their site, but what really matters is increasing demand for your products or services through the right traffic. Our B2B demand generation team leverages decades of expertise to generate interest from qualified prospects and turn them into loyal customers

Why It's Crucial:
Your company can only grow if it generates demand for its products or services. Our holistic approach to B2B marketing not only creates that demand - it nurtures prospects to turn demand into measurable growth.

We build demand through:

  • Email marketing
  • PPC marketing
  • Search engine optimization
  • Content marketing
  • Marketing operations
  • Marketing automation

Lead Generation

Lead generation is one of the most important roles of a B2B digital marketing agency, but it's also one of the most challenging. We use our extensive expertise to provide an end-to-end lead generation strategy.

Why It's Crucial:
B2B leads require more information and nurturing than B2C leads. Our B2B lead generation team can help you build and establish long-term professional relationships.

We help increase your customer base and revenue with:

  • Lead generation strategy
  • Content creation
  • Lead nurture campaigns
  • Data-driven optimizations
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Sales Optimization

Sales optimization is key to B2B success, so you need a B2B marketing agency that can help at every stage of the funnel. At ProperExpression, we specialize in aligning your sales and marketing strategies for cohesive operations from first contact to closing the deal.

Why It's Crucial:
B2B sales cycles are longer, deals are bigger, and multiple stakeholders are involved in the decision-making process. That means every lead counts, so you need to maximize your conversions.

Our B2B sales optimization team helps you close more deals with:

  • Sales coaching
  • Sales enablement content
  • Funnel planning
  • Sales collateral
  • Sales automation
  • Customer marketing

Identify Your Best Growth Channels in 15 Minutes 

Get expert advice to pinpoint how your business can drive more revenue fast. 

RevOps

Revenue Operations (RevOps) align sales, marketing, and customer service divisions around the goal of increasing your revenue. Using RevOps, a B2B marketing agency can help you develop coherent strategies for revenue growth.

Why It's Crucial:
A B2B RevOps marketing agency can maximize your company's revenue potential and provide transparency across your sales and marketing funnels.

ProperExpression can accelerate your growth with:

  • Lead funnel management and automation
  • Lead scoring
  • Lead review
  • CRM strategy and automation
  • HubSpot implementation
  • HubSpot and Salesforce sync
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eCommerce

The eCommerce branch of our B2B marketing agency handles multi-channel growth campaigns leveraging ads, email, and SEO to improve your bottom line.

Why It's Crucial:
A B2B eCommerce marketing agency can find the best channels for your campaigns, optimize your conversions, and target every message to your ICP. We use tracking and analytics to maximize your ROI and ensure your marketing budget is being well spent.

We build your eCommerce ROI with methods including:

  • Technical SEO
  • Onpage SEO
  • Paid ads
  • Multi-channel growth campaigns
  • Conversion rate optimization

30+ Combined Experience Servicing 100+ B2B Clients 

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How Our B2B Agency Services Work

1. Dive into your business, industry, and ICP

We undertake extensive preliminary research to develop strategies tailored to your company's needs.

2. Identify areas in need of optimization

Using that research, we identify gaps and bottlenecks that are impeding your company's success.

3. Bring a holistic perspective to identified areas for optimization

After identifying these bottlenecks, we prepare optimization plans to improve your ROI.

4. Hypergrowth model and key performance indicator development

We work with models and KPIs to help your company grow in a fast but sustainable way.

5. Create, implement, and optimize multi-angle campaigns and analyze progress

We use a proven process to create a comprehensive  strategy and implement it along with continuous analysis

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Best-In-Class B2B Marketing Firm

We have over 35 years of combined experience delivering measurable results for B2B clients of all types and sizes.

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Revenue Responsibility

As a B2B agency, we take responsibility for the revenue impact of our services. This is not a common practice in the industry, but we stand behind our promise to improve your bottom line.

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Holistic Perspective

We have experience in all aspects of B2B marketing. Our experts examine your business from a bird's-eye view, then hone in on each aspect to optimize your strategy at every level.

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Results Oriented

It's not enough for a B2B digital agency to simply create a strategy. We also offer impeccable implementation, with ongoing analysis and a constant focus on your bottom line.

Our B2B
Growth Marketing Services

Advertising
Advertising Campaigns

Full account and campaign management of paid search ads and/or social media ads.

We'll Build a B2B Growth Marketing Program that Closes Deals

Speak with a B2B Growth Marketing Expert

deskDirector-BW
roborcorp
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Chelsea
"ProperExpression revolutionized our business."
Chelsea Parsons
Sales and Marketing Officer, DeskDirector

Frequently Asked Questions 

Wondering if working with a B2B digital marketing agency is right for you? We’re here to answer any questions you have!
What is a B2B marketing agency?
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What does B2B Marketing Do?
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